Rapper and entrepreneur Snoop Dogg has introduced a new collection of non-fungible tokens (NFTs) that will offer evolving utility in conjunction with his upcoming summer tour.
Known as the Snoop Dogg Passport Series, these NFTs function as dynamic tour posters that adapt to each location where Snoop performs. Holders of the NFTs will gain access to exclusive content, merchandise, artwork, and experiences related to the artist.
Do check out: Uniswap v4: Uniswap Labs Unveils Exciting New Plan, Welcomes Community Input
The summer tour is scheduled to commence on July 7 in Vancouver. In addition to the Passport Series, Snoop Dogg is launching Snoop Selects, a curated collection of NFT artwork that will be distributed to all passport holders.
The series is a collaboration between Snoop, Web3 platform Transient Labs, and talent agency WME. The passport can be purchased for approximately $42 or 0.025 ETH through Crossmint or various crypto wallets.
Snoop Dogg and Cordell Broadus are quite vocal in NFT realm
Snoop’s son, Cordell Broadus, who serves as the COO of Transient Labs, played a significant role in creating the Snoop Dogg Passport Series. Both Snoop and his son have been actively involved in NFT collections and cryptocurrency investments in recent years, with Snoop even expressing aspirations to transform Death Row Record into the “first major label in the metaverse.”
The rapper previously released his initial NFT collection, titled A Journey with the Dogg, in March 2021, which featured a song named “NFT.” Furthermore, he began developing the Snoopverse, a virtual community within the metaverse world of The Sandbox, in December 2021.
