Presearch is a decentralized search engine poised to become the industry leader thanks to a monumental deal. So today, we’re breaking down the ins and outs of the revolutionary platform. What differentiates it from commercial search engines? How does it work? Are the search results equivalent to traditional options? And perhaps most intriguingly, can you use it to earn passive income?
Let’s dive in!
What Is a Decentralized Search Engine?
Before we get to the nuts and bolts of Presearch, let’s review some basics about decentralized search engines — aka distributed search engines.
For starters, the decentralized search would not be possible without Bitcoin. No, you don’t need to own the notable cryptocurrency to use it. However, Bitcoin introduced the world to blockchain technology, which is what powers Presearch.
Decentralized search engines don’t operate off a central server or hub. Instead, all the functions — including querying, crawling, and data mining are spread out across a network of autonomous participants. A distributed ledger database powers the operation, and parties that contribute computing power can profit through various token staking opportunities.
Distributed Search Engine Goals
Distributed search is attractive on several levels.
- It shifts the search model from dictatorship to democracy. A community instead of a corporation powers the platform.
- Decentralized search algorithms are open-source, allowing for greater transparency.
- Pay-per-click advertising models that work on blockchain technology may prove to be an innovative new profit center in a rapidly changing and increasingly digitized world.
The Challenges of Decentralized Search
Relatively speaking, decentralized search is still in its infancy, and engineers are in the process of developing solutions for obstacles that arise. For example, the amount of data that passes through search platforms is gigantic — and so is the requisite computing power needed to process it. Speed is another concern. Currently, due to the verification process, blockchain-based platforms may chug along a bit slower than corporate search engines that have benefited from decades of tweaking.
Integrity is also a consideration. While blockchain technology is significantly more secure than its predecessors, it’s also possible for malefactors to gain control of a majority stake in any given project and cause problems. It’s called a 51 percent attack, and they’ve happened before.
Should prospective participants be overly concerned about the potential challenges? Probably not. While it’s good to recognize the landscape, the hurdles are surmountable. Plus, companies like Presearch have safeguards in place to ensure things run as smoothly as humanly possible.
What Is the Difference Between Centralized and Decentralized Search Engines?
Google and Bing are examples of traditional — or centralized — search engines. The underlying structural difference between the two models is that one entity ultimately controls centralized platforms, whereas decentralized options require multiple nodes to operate.
So what does that mean, practically speaking? From a marketing standpoint, centralized search engines can collect individualized search data for behavioral marketing purposes. In many jurisdictions, they can trade and sell your information to other businesses and even governments. Centrality is the reason why you see ads for Purina after you search for cat food.
This brings us to the main difference between centralized and decentralized search models: privacy. Traditional platforms don’t allow for much of it; decentralized ones do. Moreover, some blockchain-based search engines, like Presearch, enable users to make money for surfing.
Presearch: The Future of Search Engines?
Presearch is seen by many as the world’s first decentralized search engine. A revolutionary innovation, the platform allows for better local search results. Currently, Presearch boasts over 1.6 million users, and that number is likely to explode over the next few months thanks to a new deal we’ll explore below.
Presearch is building a global community, and its query results rival the industry’s big players, including Google. Some even say the platform’s local search results are superior to traditional engines because of its community package structure. Down the line, it plans to improve on current standards by introducing a user-curated supplementary index.
Presearch Search Engine
Like all decentralized search engines, Presearch takes privacy seriously and doesn’t track or store user queries. Ultimately, gathering, trading, and selling visitors’ online behavior isn’t part of its business model.
When developing the platform, Presearch’s engineers set out to create a “public utility” that works for the user community instead of a sell-out engine that only serves shareholders. Instead, Presearch wanted to build the Wikipedia of search engines, where anyone could participate, and transparency was a priority.
The main difference between Presearch and traditional search engines is user control. Presearch’s algorithms are transparent, and automated profiling is not on the menu. Google and Bing cannot say the same.
Presearch Keyword Staking
Since Presearch is a blockchain-based search engine, tokens, called PRE, play a role in the experience, as does something called “keyword staking.”
A twist on the online advertising model, Presearch allows businesses to tether — or “stake” — PRE tokens to specific keywords. When users type certain phrases into the query box, the ad of the highest staked investor is displayed.
For example, let’s say you stake 10 PRE on the keyword “board games.” If nobody else has bid as many tokens for the same keyword, then your ad will appear when someone searches “board games.” Now, let’s say another business comes along and stakes 11 PRE on “board games.” The next time a user queries “board games,” the ad backed by 11 PRE will display.
Though Presearch has plans to establish a commission-based ad program through January 2022, there is no cost affixed to traffic received through ad displays on the platform.
Why Keyword Advertising Works
Advertising that satisfies user queries translates into higher conversion rates. After all, if someone is actively searching for a solution, and your product or service fits the bill, then the chances of scoring that user is high. It’s tailored advertising, but without the deceptive information gathering.
Presearch estimates that its keyword staking program could generate $100 billion for businesses and affiliate marketers.
Why is Presearch a Great Opportunity for Affiliate Marketers?
Affiliate marketing is a great way to earn passive income. If you’re interested, there are entire books dedicated to the topic. But for our purposes today, we’ll define affiliate marketing as commission-based, third-party promotional work on behalf of businesses. Hosting and credit card companies are big on affiliate marketing, as are Amazon, Best Buy, and even Tesla.
So why is Presearch an excellent opportunity for affiliate marketers at the moment?
These days, established search engines like Google are saturated. Buying ads for highly trafficked terms can cost a fortune for little return. But you can still get in on the ground floor at platforms like Presearch. Since there’s less competition at the moment, the price of entry is lower.
Strategizing Keyword Staking With Presearch
If you’re looking to activate your PRE tokens, you can either use them to advertise a business or passively monetize keyword traffic with affiliate offers.
If you go down the affiliate route, the first step is to find one or more businesses with third-party promotional programs and join. Then it’s keyword research time. During this process, free and paid resources, like Google, SEM Rush, and Mangools, are your friends.
Once you compile your keyword list, it’s time to calculate a stake with Presearch’s keyword staking tool. With it, you can research which phrases have already been scooped up and for how much.
Presearch nodes are the participant-run modules that make up a decentralized search engine. The software needed to run them can be installed on any excess server or computer capable of handling the computational load.
Typically, node operators also hold PRE tokens, and participants who stake them can earn rewards to offset hosting and energy costs.
To get started with Presearch nodes, you need to register and secure an operator code. Next, you’ll be prompted to download a software environment called Docker that’s supported by all the major server platforms and operating systems. Once you install it, you’ll be all set and can start staking keywords to earn.
Presearch on the Rise: Android and Presearch Team Up in EU
Presearch’s decentralized search engine is on the verge of widespread adoption. As of September 1, 2021, Presearch is a default search engine on factory-reset Android devices sold in the EU and UK.
Presearch’s addition to the android suite of apps came in response to a multi-million-dollar antitrust lawsuit levied against Alphabet Inc., Google’s parent company. The European Commission fined the tech giant 4.24 billion euros for limiting competition. In addition to the whopping fine, Google announced it would allow other search engines to operate on the android platform, which it owns.
The deal is a boon for Presearch. When the news hit, the company’s token valuation shot up by 91 percent.
Some naysayers decry cryptocurrencies and fear the underlying blockchain technology but it hasn’t stopped the movement and industry from growing exponentially. So if you’re ready to join the revolution and join the world of decentralized search with its safer, more user-friendly experience then check out Presearch today.