Ducati has revealed plans to introduce its inaugural digital collectible on the XRP Ledger. The collectible will showcase a video sequence featuring Ducati logos displayed on motorcycle tanks produced since 1946.
Ducati’s CEO, Claudio Domenicali, expressed the importance of web3 innovations in offering fans a more engaging brand experience. By embracing web3, the company aims to connect with the Ducati community and attract NFT enthusiasts. The digital assets will provide unique Ducati-style experiences exclusively designed for this new dimension of the brand.
To participate in the project, users need to sign up within seven days of the launch date, which is set for July 26. Early adopters who receive the first collectible will gain access to upcoming releases. Ducati plans to deploy future projects using XRPL, creating new digital aggregation spaces, NFT collections, and opportunities for involvement in the web3 universe.
“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand, said Claudio Domenicali, Ducati CEO.
The collaboration with Web3 Pro facilitated Ducati’s entry into the digital collectibles space. Notably, Lamborghini, Ducati’s parent company, is also engaged with Web3 Pro through the “The Epic Road Trip” NFT collection.